Vision, Mission, and Values

Vision

Advance access to quality, cost-effective healthcare for everyone.

Mission

Provide superior evidence, information, and insight that enables patients to access the healthcare they need. This is achieved by positively impacting the development, launch, and uptake of treatments and therapeutics through the power of HERON’s:

• Evidence generation with synthesis for ease of utilization
• Value creation via economic modelling and market insights
• Proprietary methodologies informed and evolved by HTA and non-HTA market experience
• Pricing and market access solutions that pursue innovation in the form of opportunity
• ‘Voice of experience’ with offices in the UK, Sweden, India and the US and over a decade of expanding service capability

All with uncompromising quality and client-focused, timely delivery.

Values

• HERON’s proprietary methodologies emulate who we are and what we represent – evidence, science, and insight.
• While we built our business in the UK over a decade ago and expanded to the US, Sweden, and India – HERON’s interests cover every continent, therapeutic area, population, and person.
• Developing new formulations is challenging, proving their value is imperative.
• Access to evidence-based healthcare is a right for all and everyone at HERON takes this responsibility very seriously and gives everything to make it happen.
• Foster an environment that is rich in opportunity and attract and develop the most talented individuals who consistently deliver the best products and customer service in our industry.