HERON Webinars on CER and VBP available to view online - 12/09/2011
With healthcare reform front and center on every continent and within every related governmental body, HERON’s exposure to and experience in HTA and non-HTA markets assures that science and strategy are aligned to generate the most positive outcomes for your healthcare products.
Barry Farrimond, Senior Vice President of HERON’s Evidence, Pricing & Access Group, Europe & Asia-Pacific, recently delivered a thought provoking webinar presentation, ‘Value Based Pricing, from theory to practice?’ which is available by clicking here.
HERON’s Thom Schoenwaelder, Vice President of Evidence, Pricing and Access, U.S., conducted a recent webinar titled: “Ready or Not: Strategic Considerations and Practical Implications of Comparative Effectiveness Research.” The event attracted over 100 registrants and spirited an interesting Q&A — available by clicking here . Back
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