Pricing & Market Access

HERON’s newly enhanced pricing and market access team is led by P&MA consulting professionals, who have a wealth of focused P&MA strategy experience. This experience has been consolidated through numerous consulting engagements on market access strategy projects for senior executives from the leading pharmaceutical and biotech companies.

Specifically, we offer pricing and stakeholder research which, taking into account specific P&MA issues and hurdles in each of the key markets, we synthesise to develop strategic advice on the positioning, pricing and optimal clinical support for your products at a local and global level.

The experience, knowledge, and broad ranging skills required to deliver the pricing strategies, outcomes research programmes, and core value dossiers necessary to support country launches reside in abundance at HERON.

HERON believes that supporting clients to successfully navigate pricing and reimbursement challenges is one of its most important functions.

Using HERON for your pricing and reimbursement assignments means you get the mix of skills your company needs when you need them and dedicated senior staff that will effectively lead your projects and remain hands-on throughout.