HERON Webinars on CER and VBP Available Here

With healthcare reform front and center on every continent and within every related governmental body, HERON’s exposure to and experience in HTA and non-HTA markets assures that science and strategy are aligned to generate the most positive outcomes for your healthcare products. 

Barry Farrimond, Senior Vice President of HERON’s Evidence, Pricing & Access Group, Europe & Asia-Pacific, recently delivered a thought provoking webinar presentation, ‘Value Based Pricing, from theory to practice?’ which is available by clicking here. 

HERON’s Thom Schoenwaelder, Vice President of Evidence, Pricing and Access, U.S., conducted a recent webinar titled: “Ready or Not: Strategic Considerations and Practical Implications of Comparative Effectiveness Research.” The event attracted over 100 registrants and spirited an interesting Q&A — available by  clicking here .