US Business Development
John Kerrigan
My Job
I am responsible for setting the vision and strategic direction of the HERON Group. My operational responsibilities are focused on establishing and growing a US Customer Relationship Management office. I love my job because it combines the ability to make a real difference to the healthcare of thousands, with the intellectual challenge of working with leading researchers and business people in the industry.
My Road
We established HERON in a back bedroom of my house in 1999 with three desks, a fax machine and three leased laptops. Within a few months of launch, we had offices, staff and a growing client base. We became an international company in 2006, and I am proud that the creative, collegiate culture that flourished in the UK office has spread to HERON's other sites. The road has been like a mountain pass; sometimes winding, often steep, but the views around every bend are remarkable, and the camaraderie and enthusiasm of colleagues and clients make the journey memorable. The road ahead looks equally exciting. I look forward to sharing some of the journey with you.
Baiju Aurora
My Job
I am the Senior Director of Business Development. My objective is to sustain and develop domestic and global business from new and existing clients within pharmaceutical, biotech and medical device companies. To accomplish this objective, I perform background research on target customers' existing and future product portfolios and needs. I deliver capabilities presentations and write proposals based on HERON's service offerings and expertise to fulfill an established need. Throughout a project, I act as the liaison between HERON and the client. I also collaborate with the internal teams to ensure that new business is translated into projects that are implemented to meet established timelines and budgets. Part of my job also includes developing my own technical and analytical skills further, as well as enriching my experience by working with diverse, talented and motivated team members at HERON.
My Road
I received a Bachelor of Science degree in Marketing with a minor in Psychology from Rutgers University School of Business. I returned to Rutgers and completed a Masters in Business Administration with a concentration in Pharmaceutical Management and Marketing. My professional background encompasses a range of diverse experiences that I have garnered since 1999 working for companies within the Biotech/Pharmaceutical industry. I am excited to have the opportunity to combine my sales and marketing expertise in current position in Business Development. Over the course of my career within the Pharma industry, I have launched products in various therapeutic categories and have worked closely with teams to develop and implement brand management plans on various tactical levels, including market research, managed markets, specialty pharmacies, hospitals, and private physician practices. Additionally, I have worked with specialty therapies, orphan therapies, and mass marketed drugs. I look forward to learning the Health Economics/ Managed Markets arena at a time of growth and demand in the field.
Sarika Arora
My Job
As a Business Development Consultant, I am responsible for identifying and developing domestic and global business from new and existing clients within pharmaceutical, biotech and medical device companies. To this end, my typical activities include assessing customers' existing and future product portfolios, identifying opportunities and generating leads, writing proposals, etc. As a strategic partner, I work with clients to identify the optimal HERON service offering(s) and expertise to fulfill the established need. During the course of a project, I serve as a liaison between HERON and the client and work in partnership with internal teams to ensure new business is translated into successful outcomes (e.g. project meets clients needs and established timelines and budgets).
My Road
Prior to joining HERON, I worked as a health economic and market access consultant for major international pharmaceutical clients at a global research and strategy consulting firm. I developed a deep understanding of outcomes research methodologies and pricing and reimbursement environments and was responsible for client relationship management and strategy development across projects. My experience lies in a range of therapeutic areas, P&R assessments, value communication tools and health economic models.
I received a Bachelor's degree from Rutgers University and a Master of Public Health degree from the University of Medicine and Dentistry of New Jersey.
As a Business Development Consultant, I am responsible for identifying and developing domestic and global business from new and existing clients within pharmaceutical, biotech and medical device companies. To this end, my typical activities include assessing customers' existing and future product portfolios, identifying opportunities and generating leads, writing proposals, etc. As a strategic partner, I work with clients to identify the optimal HERON service offering(s) and expertise to fulfill the established need. During the course of a project, I serve as a liaison between HERON and the client and work in partnership with internal teams to ensure new business is translated into successful outcomes (e.g. project meets clients needs and established timelines and budgets).
My Road
Prior to joining HERON, I worked as a health economic and market access consultant for major international pharmaceutical clients at a global research and strategy consulting firm. I developed a deep understanding of outcomes research methodologies and pricing and reimbursement environments and was responsible for client relationship management and strategy development across projects. My experience lies in a range of therapeutic areas, P&R assessments, value communication tools and health economic models.
I received a Bachelor's degree from Rutgers University and a Master of Public Health degree from the University of Medicine and Dentistry of New Jersey.
Amanda McAlister
My Job
I am a Business Development Analyst, and my focus at HERON is to research disease areas and products of relevance for proposal development. I also undertake background research regarding current and prospective client product portfolios, helping to maintain contemporary industry intelligence. My responsibilities also include researching and producing accurate and reliable systematic review scoping search strategies in multiple database platforms.
My Road
I graduated from New York University with a Bachelor of Arts degree in History. I also have academic experience in the sciences, which incited my interest in working for HERON. I look forward to combining what I have absorbed from both disciplines for my current position, and am excited by the opportunity to continuously learn about the Health Economics and Outcomes Research industry. I am very pleased to be a part of an organization that directly contributes to the health and well-being of the global community.